Compared to other IMC alternatives, advertising is extremely effective for: decoding messages efficiently. closing a sale. reducing the potential for noise. creating awareness and generating interest in a product. repositioning consumers in the AIDA model.

Put each of them in order. you are a young entrepreneur with a startup business. you now seek credit from the bank to expand it. what are the steps you will have to take? 1. you support your loan application with relevant documents. 2. you fill out the loan application form at the bank 3. you get an approval for the loan and the money is disbursed to your business account 4. you use the credit to further your business plan. 5. you have an interview with the loan officer and you explain your business plan.

Karen is working on classifying all her company’s products in terms of whether they have strong or weak market share and whether this share is in a slow or growing market. what type of strategic framework is she using?

If the economy were in the contracting phase of the business cycle, how might that affect your ability to find work?