In recent years, there has been an explosion of British families buying either holiday homes or per-manent homes overseas or in mainland Europe. Spain, France, Cyprus, and Florida are popular destinations. The reasons for this interest in overseas property are a desire for a different lifestyle, cheap house purchase finance, cheap air travel through the low cost air travel operators, and an increased advertising and promotion campaign in the media by property builders and agents. Marmaris and Kuşadaşı have also good potential for these interests. According to this view, GEO Inc. started to promote these destinations as alternatives. The company uses the internet as a selling medium to sell or rent directly, to customers in three core categories; Biglove apart hotel, Geo_live deluxe suites and a new business, Geo_ dining. Biglove targets people with especially family focused lifestyles. Holiday with children concept is extremely growing and Biglove has relatively high mar