How do you capture observations in your day-to-day life? Think about the notes you take in your everyday world. Maybe you have a day planner where you keep information about your schedule, who you meet with and what you discuss, your “to do” list, or chores other family members or friends help with. How do you maintain that information so it’s usable? How do you organize it so you can look back and know all of the information you need to stay on top of?

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.