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Scenario: Silk Industries LLC Silk Industries LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company is well-recognized and consists of loyal customers worldwide. The management is considering different types of promotional strategies for the two product divisions. If Silk Industries provides a promotional allowance to its channel members to carry a product and promote it to final users, it is using . Group of answer choices pull strategy push strategy vertical integration horizontal integration
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Scenario: Silk Industries LLC Silk Industries LLC comprises two major divisions: consumer products a...
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