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A major goal of integrated marketing communications is to: A improve the quality of customer service available for products in the market. B formulate a corporate strategy using marketing initiatives. C undertake cost-benefit analysis of the communications program. D send a consistent message to customers.
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One investigating company tracked all credit card purchase during 2012 and measured two variables: (1) the type of credit card used (visa, mastercard, american express, or discover), and (2) the amount (in dollars) of each purchase. identify the level of each variable measured.
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A major goal of integrated marketing communications is to: A improve the quality of customer service...
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