When accounting for a sales-type lease, the lease receivable amount is unique from the sales revenue and cost of goods sold amounts because it includes the bargain-renewal option. bargain-purchase option. unguaranteed residual value. guaranteed residual value.

Four key marketing decision variables are price (p), advertising (a), transportation (t), and product quality (q). consumer demand (d) is influenced by these variables. the simplest model for describing demand in terms of these variables is: d = k – pp + aa + tt + qq where k, p, a, t, and q are constants. discuss the assumptions of this model. specifically, how does each variable affect demand? how do the variables influence each other? what limitations might this model have? how can it be improved?