Kendra always buys and uses Wilson brand tennis balls. If she finds a Penn or Dunlop ball on the court, she gives it away. Brand-loyal tennis players like Kendra allow Wilson to charge a higher price and not lose many sales. By building a strong brand, Wilson has effectively a. increased the cross-price elasticity for its products.
b. shifted the golf ball market from a monopoly to pure competition.
c. reduced the price elasticity of demand for its products.
d. increased the income effect for its products.
e. focused on the competitive parity point for its products.