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Business, 20.11.2021 14:00 jandrew8007

brian is a product development manager for bob’s bikes, a retail bicycle shop. due to the coronavirus, people have cut back on their purchases of some outdoor recreational equipment, including bicycles. in order to stimulate demand, brian is considering using a promotional campaign in which potential customers could win a new bike if they came into the store. he is also considering lowering the price for the base model bike to stimulate demand. brian believes that if he lowers the price of the base model bike by 15%, sales revenues of the basic bike will increase. brian is implicitly assuming that demand for the base model bike is

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brian is a product development manager for bob’s bikes, a retail bicycle shop. due to the coronaviru...
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