For marketing purposes, what do we really know about the typical internet user? Prepare a brief profile of the typical internet user. What additional information would you like to know about the user for? a. An automobile company desiring to design an attractive website for the first time;
b. An airline company wishing to expand its customer base?

Sanibel autos inc. merged with its competitor vroom autos inc. this allowed sanibel autos to use its technological competencies along with vroom autos' marketing capabilities to capture a larger market share than what the two entities individually held. what type of integration does this scenario best illustrate? a. vertical b. technological c. horizontal d. perfect