In the 1990’s, Enterprise Rent-A-Car was a highly-profitable and fast-growing market leader concerned with protecting their position in the market. Based on the information presented in the case and based on our lecture discussion, would you conclude that Enterprise was operating in a Red Ocean or Blue Ocean environment? Please be sure to frame your answer in the context of the Red Ocean / Blue Ocean model discussed in class.
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In the 1990’s, Enterprise Rent-A-Car was a highly-profitable and fast-growing market leader concerne...
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