1. Identify some of the ways that Starbucks ‘engages’ its consumers in customer relationships? (1 mark)2. How can an understanding of digital marketing and social media strategies helped companies gain a competitive advantage and choose a right decision when it comes to customer relationship management? (1 mark)3. Analyze the methods used by Starbucks and explain how the company has been successful in increasing its brand recognition in order to improving its customer relationship management. (1.5 marks)4. "Successfully incorporating the key factors into its operations, the increased brand profile has generated higher sales". This strategic decision making will accelerate to bring higher growth in Starbucks. Comment? (1. mark)5. Give suggestions regarding the developing innovative strategies for keeping the sustainable competency of Starbucks. ? (1 mark)6. Write down some of the latest and effective emerging trends of Starbucks business. ?

Which of the following actions would be most likely to reduce potential conflicts of interest between stockholders and bondholders? a) compensating managers with stock options, b) financing risky projects with additional debt, c) the threat of hostile takeovers, d) the use of covenants in bond agreements that limit the firm's use of additional debt and constrain managers actions, e) abolishing the security and exchange commission

You are an employee of an u.s. firm that produces personal computers in thailand and then exports them to the united states and other countries for sale. the personal computers were originally produced in thailand to take advantage of relatively low labor costs and a skilled workforce. other possible locations considered at that time were malaysia and hong kong. the u.s. government decides to impose punitive 100% ad valorem tariffs on imports of computers from thailand to punish the country for administrative trade barriers that restrict u.s. exports to thailand. how do you think your firm should respond? what does this tell you about the use of targeted trade barriers?

Miko willingly admits that she is not an accountant by training. she is concerned that her balance sheet might not be correct. she has provided you with the following additional information. 1. the boat actually belongs to miko, not to skysong, inc.. however, because she thinks she might take customers out on the boat occasionally, she decided to list it as an asset of the company. to be consistent, she also listed as a liability of the corporation her personal loan that she took out at the bank to buy the boat. 2. the inventory was originally purchased for $27,500, but due to a surge in demand miko now thinks she could sell it for $39,600. she thought it would be best to record it at $39,600. 3. included in the accounts receivable balance is $11,000 that miko loaned to her brother 5 years ago. miko included this in the receivables of skysong, inc. so she wouldn’t forget that her brother owes her money. (b) provide a corrected balance sheet for skysong, inc.. (hint: to get the balance sheet to balance, adjust stockholders’ equity.) (list assets in order of liquidity.)