Business today are working in dynamic environment. New technology, rapid changes in consumer demands & tastes, globalization, cut-throat competition between organizations all impact business performance. Businesses try to maintain their performance by either increasing their market share, increasing their profits or expanding their business by producing more quantities. Thus, conducting a research to know the impact of various environmental factors on business performance is imperative, so that managers can understand that which environmental factors have deep influence on performance and they may formulate appropriate strategies. You are required to conduct a research on this area and write the Introduction and Literature Review Sections on the following topic:
EXAMINING THE IMPACT OF ENVIRONMANTAL FACTORS ON ORGANIZATIONAL PERFORMANCE