The value of account planning is: Select one: its availability to consumers as they respond to the ad being tested. that it is versatile enough to be used for many different kinds of ads. in the knowledge about consumer research and consumer behavior on the agency team working to create advertising and choose media on behalf of clients. that it is cheaper than other forms of ad testing.

Exercise 7-7 martinez company reports the following financial information before adjustments. dr. cr. accounts receivable $168,900 allowance for doubtful accounts $3,200 sales revenue (all on credit) 849,300 sales returns and allowances 50,440 prepare the journal entry to record bad debt expense assuming martinez company estimates bad debts at (a) 4% of accounts receivable and (b) 4% of accounts receivable but allowance for doubtful accounts had a $1,550 debit balance. (if no entry is required, select "no entry" for the account titles and enter 0 for the amounts. credit account titles are automatically indented when the amount is entered. do not indent manually.)