What does it mean for a company to have a competitive advantage? What power has social media granted companies that they had never had before?
What are the advantages of email marketing over traditional print advertisements?
What did the Sports England campaign, discussed in this unit, illustrate to marketers about the female demographic?
How does pay-per-click advertising work?
Critical Thinking Questions
Which do you think creates more of a challenge for marketers, multiculturalism or multigenerationalism? Explain.
Why do you think brand advocates willingly promote companies via social media? Explain.
Do you agree that our society is more of a melting pot where our cultures influence and change one another, or are we more of a tossed salad where different cultures coexist but remain independent from one another? How does this affect the job of a marketer or advertiser? Explain.
Do you think business practices will become standardized across cultures as the global marketplace continues to flourish? Why or why not?
Describe a generation gap that affects you personally.

Define the marginal rate of substitution between two goods (x and y). if a consumer’s preferences are given by u(x,y) = x3/4y1/4, compute the consumer’s marginal rate of substitution as a function of x and y. calculate the mrs if the consumer has chosen to consumer 48 units of x and 16 units of y. show your work. (use the back of the page if necessary.

During the holiday season, maria's department store works with a contracted employment agency to bring extra workers on board to handle overflow business, and extra duties such as wrapping presents. maria's is using during these rush times.

This problem has been solved! see the answercompute and interpret altman's z-scoresfollowing is selected financial information for ebay, for its fiscal years 2005 and 2006.(in millions, except per share data) 2006 2005current assets $ 4,970.59 $ 3,183.24current liabilities 2,518.39 1,484.93total assets 13,494.01 11,788.99total liabilities 2,589.38 1,741.00shares outstanding 1,368.51 1,404.18retained earnings 4,538.35 2,819.64stock price per share 30.07 43.22sales 5,969.74 4,552.40earnings before interest and taxes 1,439.77 1,445.18compute and interpret altman z-scores for the company for both years. (do not round until your final answer; then round your answers to two decimal places.)2006 z-score = answer2005 z-score = answerwhich of the following best describes the company's likelihood to go bankrupt given the z-score in 2006 compared to 2007.the z-score in 2006 is half of the 2005 score. both z-scores are well above the score that represents a healthy company.the z-score in 2006 is double the 2005 score. the z-score has increased sharply, which suggests the company has greatly increased the risk of bankruptcy.the z-score in 2006 is half of the 2005 score. the z-score has decreased sharply, which suggests the company is in financial distress.the z-score in 2006 is double the 2005 score. the z-score has increased sharply, which suggests the company has greatly lowered the risk of bankruptcy.