What are demographics?

What Are Demographics?

Demographic analysis is the study of a population based on factors such as age, race, and sex. Demographic data refers to socioeconomic information expressed statistically, including employment, education, income, marriage rates, birth and death rates, and more.

Governments, corporations, and non-government organizations use demographics to learn more about a population's characteristics for many purposes, including policy development and economic market research.

For example, a company that sells high-end RVs may want to reach people nearing or at retirement age and the percentage of those who can afford their products.

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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