What is product positioning? O A. The use of names and symbols to identify the company's products

B. A definition of how the company intends for customers to view its

product relative to the competition

O c. The process of dividing up a total market into groups (segments)

with similar needs and buying behaviors

O D. The set of plans for product, price, place, and promotion that the

marketer will use

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After copy is written, a menu designer focuses on the of menu items. prices descriptions placement sequence

When you hire an independent contractor you don't have to pay the contractors what

You have recently been made a department head of the new regional office. in getting to know your departmental staff, you have noticed that one of your inexperienced employees is not following through on assigned tasks. she is enthused about her new job and wants to get ahead in the organization. which alternative represents the most effective leadership style: a. discuss the lack of follow-through with her and explore thealternative ways this problem can be solved. b. specify what she must do to complete the tasks but incorporate any suggestions she may have. c. define the steps necessary for her to complete the assigned tasks and monitor her performance frequently. d. let her know about the lack of follow-through and give hermore time to improve her performance.