Why is it important to measure advertising effectiveness? What could be some of the shortcomings in the way that marketers measure ad effectiveness?

On june 3, teal company sold to chester company merchandise having a sale price of $2,600 with terms of 2/10, n/60, f.o.b. shipping point. an invoice totaling $91, terms n/30, was received by chester on june 8 from john booth transport service for the freight cost. on june 12, the company received a check for the balance due from chester company. prepare journal entries on the teal company books to record all the events noted above under each of the following bases. (1) sales and receivables are entered at gross selling price. (2) sales and receivables are entered at net of cash discounts.

Max wants to open a basic checking account at his local bank. he needs to bring his and , along with a $50 deposit, to open the account.

Marge is told by a jeweler that a particular diamond priced at $10,000 in which she is interested cannot be obtained anywhere else for under $15,000. later that day, she finds a diamond of comparable quality priced at $8,000 at another jewelry store. the first jeweler is liable for: