In a business message, the function of a call to action is to Multiple Choice

support the main message with evidence and opinions.

orient the message to the needs of the audience.

summarize your message in a short, memorable way

outline the organizational structure for the audience.

state explicitly what you want the audience to do

Which term refers to the cost that motivates an economic decision

Evaluate a real situation between two economic actors; it could be any scenario: two competing businesses, two countries in negotiations, two kids trading baseball cards, you and another person involved in an exchange or anything else. use game theory to analyze the situation and the outcome (or potential outcome). be sure to explain the incentives, benefits and risks each face.

Joe pays ann to mow his lawn and ann mows vanna's lawn by mistake. vanna peers out her window and sees ann mowing, yet says nothing to ann about her mistake since vanna needs to have her lawn mowed. when ann approaches vanna for payment, vanna refuses, arguing that she never asked ann to mow her lawn. under these circumstances, ann can recover payment from vanna under: