Identify the kind of motivation at play based on the consumer’s behavior in the given scenario. Lila is going to purchase a couch. She goes to a local furniture store to explore the options. At the store, she narrows down her choice to two couches. She tells the salesperson that the first is very comfortable, but she loves another, less comfortable couch for reasons she can’t explain. She decides to buy the first couch. When making the purchase decision, Lila displayed motives.