Identify the correct statement(s) related to products as bundles of attributes. For keyboard navigation, use the up/down arrow keys to select an answer.
a Attributes can be tangible or intangible.
b Marketers need to be aware that consumers generally place less value on product attributes than marketers themselves do.
c Height, length and width are intangibles attributes of a TV.
d Sound quality is a tangible attribute of a TV.