Business, 03.09.2021 23:20 mgavyn9457
The Legend Trail Golf Club and Resort has defined its target audience as golfers between the ages of 40 and 65 who do not have to wait for summer vacation to take time off and enjoy their favorite hobby. To best reach its audience objective, they should most likely:
a. advertise to country club members
b. advertise in local newspapers rather than use national media
c. use sales promotion literature showing how much fun an individual can have developing his or her own golf course
d. use cable television, especially MTV and VH1 channels
e. buy advertisements in slick, upscale travel magazines
Answers: 1
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The Legend Trail Golf Club and Resort has defined its target audience as golfers between the ages of...
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