Betina wanted a toolbox for her many hammers, wrenches, etc. She looked through online reviews of toolbox brands and identified the right size for her number of tools. She didn't like the look of most of the boxes she found, however. One day she discovered a toolbox that matched her needs and her aesthetic desire. The Trusco company offered retro-style cantilever toolbox that was enameled blue and solid steel. Betina decided it was the one for her and easily purchased the toolbox through Trusco's website. What part of the consumer decision-making process did Betina just enact

Evelyn would like to open a small business that is categorized as a being in the distribution industry. to do this she could open a establishment.

If delta airlines were to significantly change its fare structure and flight schedule to enhance its competitive position in response to aggressive price cutting by southwest airlines, this would be an example ofanswers: explicit collusion.tacit collusion.competitive dynamics.a harvest strategy.

Marketing1. suppose the average price for a new disposable cell phone is $20, and the total market potential for that product is $4 million. topco, inc. has a planned market share of 10 percent. how many phones does topco have the potential to sell in this market? 20,0002. use the data from question 3 to calculate topco, inc.'s planned market share in dollars. $400,0003. atlantic car rental charges $29.95 per day to rent a mid-size automobile. pacific car rental, atlantic's main competitor, just reduced prices on all its car rentals. in response, atlantic reduced its prices by 5 percent. now how much does it cost to rent a mid-size automobile from atlantic? $28.45