Keith Inc. has 4 product lines: sour cream, ice cream, yogurt, and butter. Demand of individual products is not affected by changes in other product lines. 30% of the fixed costs are direct, and the other 70% are allocated. Results of June follow: Sour Cream Ice Cream Yogurt Butter Total Units sold 2,000 500 400 200 3,100 Revenue $ 10,000 $ 20,000 $ 10,000 $ 20,000 $ 60,000 Variable departmental costs 6,000 13,000 4,200 4,800 28,000 Fixed costs 5,000 2,000 3,000 7,000 17,000 Net income (loss) $ (1,000 ) $ 5,000 $ 2,800 $ 8,200 $ 15,000 Prepare an incremental analysis of the effect of dropping the sour cream product line.

How does cobley connect the ideas of brands and force? what is his point about brands? 2. do consumers act in the ways that they say they do? why or why not? what is the lesson for marketing in this? 3. why do brands need to be careful about not making mistakes? 4. do companies have control over their brands in today's world? why or why not? 5. the video shows how physics can improve marketing. think of a specific insight or idea from a field other than business and discuss how this idea or insight could you as an entrepreneur. entrepreneurship as problem-solving < - your second lab link 1. how did elk become an entrepreneurship? 2. why is problem-solving important in entrepreneurship? 3. do you think you are a problem-solver? why or why not?