Explain about pricing objectives

Some examples of pricing objectives include maximising profits, increasing sales volume, matching competitors' prices, deterring competitors – or just pure survival. Each pricing objective requires a different price-setting strategy in order to successfully achieve your business goals

Pricing objectives refer to the goals that drive how your business sets prices for your product or service. These objectives can and should apply to pricing for both new and existing customers. The direction provided by pricing objectives is crucial to adjusting prices over time in order to meet your objectives.

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