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Business, 08.08.2021 15:50 amastriano6192

Đề bài: Thiết kế và marketing một sản phẩm mới phục vụ cho hoạt động du lịch theo những nội dung sau: 1. Hình thành ý tưởng (1.0 điểm)

2. Lựa chọn ý tưởng (2.0 điểm)

3. Soạn thảo và thẩm định dự án sản phẩm mới (1.0 điểm) 4. Soạn thảo chiến lược marketing cho sản phẩm mới (3

điểm) 5. Thiết kế sản phẩm mới (2 điểm)

6. Thử nghiệm trong điều kiện thị trường và triển khai hàng loạt, quyết định tung sản phẩm ra thị trường. (1 điểm)

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