Clara, who manages the marketing efforts for Glade air freshener, has just completed researching the marketing expenditures for Wizard air freshener. Prior to that, Clara had estimated Glade's 2006 marketing budget based on the objectives, strategies, and tactics as stated in the 2006 Marketing Plan. Now, she will adjust the budget as needed to achieve the necessary Share of Voice. Which of the following are true? I Clara is using affordable budgeting
II Clara is using competitive parity budgeting methods
III Clara should not use a combination of budgeting methods
IV Clara is using objective and task budgeting
V If Clara wants Glade to grow 10% points in market share, they will need to have an additional 10% Share of Voice