Imagine you are directing two brands: Both brands have the same contribution margins and same risk levels
• One brand has a low retention rate (30%) and the other a high retention rate (80%)
You have enough resources to fund a marketing campaign to raise retention rates by 5
percentage points.
Which is the more profitable approach? (Select]
Why? [Select)
Tip: C
[ Select)
The lower retention brand's churn will increase exponentially over time.
The lower retention brand has more churn.
The increase in the number of customers retained each year is more for the lower retention brand.
The increase in the number of customers retained each year is more for the higher retention brand.
Churn rates are the same for both brands.

Which of the following statements is correct? a major disadvantage of a partnership relative to a corporation is the fact that federal income taxes must be paid by the partners rather than by the firm itself. in a typical partnership, liability for other partners’ misdeeds is limited to the amount of a particular partner’s investment in the business.true in a limited partnership, the limited partners have voting control, while the general partner has operating control over the business, and the limited partners are individually responsible, on a pro rata basis, for the firm’s debts in the event of bankruptcy. partnerships have more difficulty attracting large amounts of capital than corporations because of such factors as unlimited liability, the need to reorganize when a partner dies, and the illiquidity of partnership interests.