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1) Companies must consider four special service characteristics when designing service marketing programs. Discuss a recent service experience using the four characteristics.
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1. regarding general guidelines for the preparation of successful soups, which of the following statements is true? a. thick soups made with starchy vegetables may thin during storage. b. soups should be seasoned throughout the cooking process. c. finish a cream soup well before serving it to moderate the flavor. d. consommés take quite a long time to cool. student c incorrect
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To assess the risk and return involved in a purchase decision, which practical questions should a potential buyer ask? select three options. what can go wrong? what are the alternatives? how will it affect my status in society? what is the likely return? is the risk worth the return?
Answers: 2
1) Companies must consider four special service characteristics when designing service marketing pro...
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