Assume you are a brand manager of a clothing brand that offers formal clothing for gents in mid-tier market segment. The brand is constantly experiencing low sales for last six months. Being the brand manager you are given a task of carrying out the research to identify the problem. Explain in detail (step-wise) the market research you will carry out to identify the cause. Also provide the plausible trends (outcomes) of the research. You may assume any detail (such as brand name, location, etc.) yourself that is not mentioned here and may be needed for solving the problem. However, mention those details in your solution.

Following steps are followed to carry out research for declining sales,

Define the problem

List possible solution

Evaluate each alternative solution

Finalize the solution

Implement the solution

Measure results

Explanation:

Sales is very crucial element for any business. The declining sales at gents clothing brand has created a problem for business managers. The declining sales will results in many problems like, inventory obsolete issues, lesser profits, increase cost and similar. The main reason for declining sales could be change in fashion or trend. Gents clothing is very much impacted by celebrities. If some popular celebrity has changed its way of dressing the impact can be observed in entire fashion industry.

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