Out line four roles played by entrepreneurs in Kenya​

To be a successful entrepreneur it is necessary for the individual to develop essential communication skills, creativity, innovation and the ability to deal with the risks inherent in the business.

A well-positioned and competitive business is one that manages to create value for consumers by offering products and services that satisfy their wants and needs.

In Kenya, entrepreneurship has stood out as a means for citizens to seek employment and income opportunities, especially in opening up trade in products and services.

Entrepreneurship helps a country to develop by moving the economy and improving the population's quality of life, so it is necessary to have government incentives and information available on the subject.

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