The purposeful use of symbols to allow multiple interpretations of messages is called:. a. strategic ambiguity.
b. crisis communication.
c. interaction management.
d. conflict management.
e. customer service management.

Fortress international, a large conglomerate, procures a few component parts from external suppliers and also manufactures some of the key raw materials in its own subsidiaries. aside from this, the company does not solely depend on outside distributors to reach its customers. in fact, it has its own retail stores to distribute its products. in this scenario, which of the following alternatives to vertical integration is fortress international applying? a. concentric integration b. taper integration c. horizontal integration d. conglomerate integration