Providing incentives for customers to learn more about your service is known as

permission marketing.

Explanation:

Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research. Thus, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers.

Typically, it involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.

Hence, when a service provider make incentives for his or her customers to learn more about the service he or she provides, it is known as permission marketing.

This marketing concept was introduced by the marketing expert known as Seth Godin in 1999.

Basically, permission marketing is a form of advertising that involves advertising a person's goods and services to customers when they've given or granted consent to the marketer in advance.

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