Business, 08.07.2021 09:00 Michaelpem1789
From the description give answers of the question below:
Herb Marks had built his enterprise on the faithful patronage of four specialty shops and a large contract from Elmore Distributors. But after two years, the maker of novelty pens and pencils had to rethink his strategy when his two-year contract with Elmore ended.
Herb had built a company reputation on the manufacture and distribution of a variety of wooden writing utensils with customized engravings. Specialty shops loved to display the products in their fancy, lighted showcases, but such specialty shopsâaloneâwere not profitable. Herb Marks had established a brand name, known merely as Marks, and decided to expound on it.
Herb extended his writing utensil lines to include quills, felt-tip pens, and multiple-cartridge pens that write in different colors. He even added a line of various grades of personalized stationery and business cards. Perhaps Herbâs biggest added touch, however, was the addition of two salespeople who would work to explain the diverse array of products offered by Marks, as well as nurture existing accounts.
âWe make an excellent product,â Herb Marks stated, âand we honor a good guarantee on everything we sell. But letâs face itâwe face hundreds of competitors! We need Marks representatives out there to help prospects understand what they should demand in something so simple as a writing tool.â
The Marks brand was fast-becoming synonymous with top-notch customer service. Part of the purchase package brought personal visits from the Marks representative, before the purchase and long after.
Q1. What are the Products produced by "Marks"? What is their market strategy?
Q2. Does organization marketing occur in this scenario? Explain. Give suggestions for improvisation.
Answers: 2
Business, 21.06.2019 22:30
Owning a word is a characteristic of a powerful a. productb. servicec. organization d. brand
Answers: 2
Business, 22.06.2019 09:30
When you hire an independent contractor you don't have to pay the contractors what
Answers: 3
Business, 22.06.2019 11:10
Sam and diane are completing their federal income taxes for the year and have identified the amounts listed here. how much can they rightfully deduct? ⢠agi: $80,000 ⢠medical and dental expenses: $9,000 ⢠state income taxes: $3,500 ⢠mortgage interest: $9,500 ⢠charitable contributions: $1,000.
Answers: 1
Business, 22.06.2019 15:00
Magic realm, inc., has developed a new fantasy board game. the company sold 15,000 games last year at a selling price of $20 per game. fixed expenses associated with the game total $182,000 per year, and variable expenses are $6 per game. production of the game is entrusted to a printing contractor. variable expenses consist mostly of payments to this contractor.required: 1-a. prepare a contribution format income statement for the game last year.1-b. compute the degree of operating leverage.2. management is confident that the company can sell 58,880 games next year (an increase of 12,880 games, or 28%, over last year). given this assumption: a. what is the expected percentage increase in net operating income for next year? b. what is the expected amount of net operating income for next year? (do not prepare an income statement; use the degree of operating leverage to compute your answer.)
Answers: 2
From the description give answers of the question below:
Herb Marks had built his enterprise on the...
Mathematics, 23.01.2021 02:10
Mathematics, 23.01.2021 02:10
Mathematics, 23.01.2021 02:10
Mathematics, 23.01.2021 02:10
Social Studies, 23.01.2021 02:10
Mathematics, 23.01.2021 02:10
Mathematics, 23.01.2021 02:10
Mathematics, 23.01.2021 02:10
Mathematics, 23.01.2021 02:10
Mathematics, 23.01.2021 02:10
Mathematics, 23.01.2021 02:10
Mathematics, 23.01.2021 02:10
Mathematics, 23.01.2021 02:10
Biology, 23.01.2021 02:10