Pharmecology just paid an annual dividend of $1.95 per share. It’s a mature company, but future EPS and dividends are expected to grow with inflation, which is forecasted at 3.25% per year. The nominal cost of capital is 10.00%. a. What is Pharmecology’s current stock price?
b. What would be Pharmecology’s current stock price using forecasted real dividends and a real discount rate?

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What is the relationship among market segmentation, target markts, and consumer profiles?