A shoe manufacturer sells high-end designer shoes to wholesalers who, in turn, sell a variety of shoes and other leather accessories to various retail outlets. Which of the following channels of distribution is the shoe manufacturer using? a. Matrix channel
b. Indirect channel
c. Peer-to-peer channel
d. Maker to user channel

b. Indirect channel

Explanation:

From the question we are informed about shoe manufacturer who sells high-end designer shoes to wholesalers who, in turn, sell a variety of shoes and other leather accessories to various retail outlets. In this case, channels of distribution the shoe manufacturer was using is Indirect channel.

An indirect distribution channel can be regarded as distribution channel that depends intermediaries so they can carry out most of their required distribution functions, It can also be reffered to as wholesale distribution. In this channel there must be a party that must be

entrusted with the product of the manufacturer as well as customer interaction which is the most challenging part.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.