True or false: Strategists should consider how quickly they expect a product or technology to become popular when deciding whether to pursue a first-mover advantage. True false question. True False

TRUE

Explanation:

The first-mover advantage is the leverage a company gets to be the first to enter a market with a product and the term "first-mover" does not mean the first company to invent a product.

Being a first-mover is important for strategists to identify the correct marketing mix, so as to be better than their competitors, also it creates a medium to allow strategists to study the market, perfect their products or services before other market entrants.

Since being a first-mover expose the risk of products being improved upon by competitors, strategists should consider how quickly they expect a product or technology to become popular when deciding whether to pursue a first-mover advantage.

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