Select any local/international brand of your choice • Assess the advertisements of brand to identify the following:
o What factors of perception the brand Is implying to break clutter and gain attention?
o What type of learning theory is the brand using and how is it promoting memory retrieval with respect to the brand?
o How is the brand motivating the customer? (use theories to strengthen your answer)
o Describe the brands personality using the brand personality theory.
o Describe the message appeal being used in the advertisement and how?

Which of the following is an example of groupthink? select one: a. the five officers of tricom are planning a venture they know to be highly profitable. two know the plan to be illegal. nevertheless, they do not voice their concerns, but go along with the team's plan b. the five officers of tricom devise a highly profitable plan. tim, the cfo, points out to the group that the plan will likely garner the company a good deal of negative publicity. tim states that he will not endorse the team's plan c. jim, dean and dax draw up plans for a new printing company. they have all thought through their plans and no one has any criticisms or concerns d. two africans approach a motor company for a dealership. the company informs them that the vast majority of black dealers are not successful in making a profit they convince the africans against making the deal