Alice was recently criticized for the poor performance of her store this quarter. When Alice stated that profits for the company overall were down for the quarter, she mentioned that recent highway construction in front of her store was the main reason for low profits. She presented reports that compared store sales along the highway versus other stores in her town to prove her point. This is an example of

a. inoculation

Explanation:

THESE ARE THE OPTIONS FOR THE QUESTION

a. inoculation

b. inductive reasoning

c. deductive reasoning

d. cognitive dissonance

From the question we are informed about Alice who was recently criticized for the poor performance of her store this quarter. When Alice stated that profits for the company overall were down for the quarter, she mentioned that recent highway construction in front of her store was the main reason for low profits. She presented reports that compared store sales along the highway versus other stores in her town to prove her point. This case is an example of inoculation.

Inoculation approach can be regarded as a approach that is utilized in comparative advertising campaign so that consumer resistance can be built

to competitive products. This term was

derives from the medical term of

prevention of disease through the use of inoculations of little weakened doses of that disease so that natural defense system so that the body could be stimulated. For instance, inoculation message can be designed so that

teen cigarette smoking can be

discouraged.

answertop managers;