Business, 25.06.2021 01:00 starbae1084
The relationship between advertising and product differentiation is a. irrelevant; firms with differentiated products do not need to advertise. b. zero; there is no relationship between product differentiation and advertising. c. negative; the more differentiated the product, the less a firm is likely to spend on advertising. d. positive; the more differentiated the product, the more a firm is likely to spend on advertising.
Answers: 1
Business, 22.06.2019 11:00
When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. creating a unified promotional message, where potential customers perceive the same message, whether it is in a tv commercial, or on a billboard, or in a blog, is called
Answers: 2
Business, 22.06.2019 20:30
Data for hermann corporation are shown below: per unit percent of sales selling price $ 125 100 % variable expenses 80 64 contribution margin $ 45 36 % fixed expenses are $85,000 per month and the company is selling 2,700 units per month. required: 1-a. how much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,000 and monthly sales increase by $20,000? 1-b. should the advertising budget be increased?
Answers: 1
The relationship between advertising and product differentiation is a. irrelevant; firms with differ...
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