"The Four Ps and Three Cs form the basis of a simple model for TQM to take organizations successfully into the twenty-first century". Explain your understanding about statements with examples in a business

Total quality management is a strategic ideal of all organizations today, operating in a highly competitive and globalized environment, where quality is an essential attribute for a company's good positioning and success in the active market.

Marketing and quality management tools, such as the four Ps and the three Cs will help companies to implement TQM in a simple and cheap way, through their own characteristics and analysis of their market. Using as an example a logistics company, the 4 ps of marketing and the 3 cs will help the company to improve its internal environment and consequently increase confidence in the external environment, because by improving communication, especially the organizational culture is strengthened, the strategies are more innovative and there is more staff capacity to set realistic goals and targets that can be achieved, by aligning organizational values ​​with those of the potential audience, increasing quality, reducing waste, improving technology, reducing cost, etc.

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