The Chief Marketing Officer (CMO) of the company you identified in Part I uses the CRM strategy cycle of Acquisition, Retention, and Win-Back to develop their Customer Loyalty Program. As this company’s marketing consultant, what are your recommendations on how the program should look at the various stages of the customer relationship lifecycle? Discuss parameters for your new CRM software recommendation

Take it all away has a cost of equity of 10.63 percent, a pretax cost of debt of 5.33 percent, and a tax rate of 35 percent. the company's capital structure consists of 71 percent debt on a book value basis, but debt is 31 percent of the company's value on a market value basis. what is the company's wacc?

You are the manager in charge of global operations at bankglobal – a large commercial bank that operates in a number of countries around the world. you must decide whether or not to launch a new advertising campaign in the u.s. market. your accounting department has provided the accompanying statement, which summarizes the financial impact of the advertising campaign on u.s. operations. in addition, you recently received a call from a colleague in charge of foreign operations, and she indicated that her unit would lose $8 million if the u.s. advertising campaign were launched. your goal is to maximize bankglobal’s value. should you launch the new campaign? explain. pre-advertising campaign post-advertising campaign total revenues $18,610,900 $31,980,200 variable cost tv airtime 5,750,350 8,610,400 ad development labor 1,960,580 3,102,450 total variable costs 7,710,930 11,712,850 direct fixed cost depreciation – computer equipment 1,500,000 1,500,000 total direct fixed cost 1,500,000 1,500,000 indirect fixed cost managerial salaries 8,458,100 8,458,100 office supplies 2,003,500 2,003,500 total indirect fixed cost $10,461,600 $10,461,600

Joe finally found a house for sale that he liked. which factor could increase the price of the house he likes? a. both he and the seller each have a real estate agent. b. a home inspector finds faulty wiring in the house. c. the house has been for sale for almost a year. d. several buyers all want that same house.