Pepperidge Farms, makers of quality baked goods has increased its sales in the U. S. by a minimum of 15% each year for the past 10 years. In 2021, they will be launching products (3) into a new food space: Specialty Treats for Dogs. This represents an entirely new Customer Segment and as result, will require heavy spend to capture Market Share in this competitive space. As Marketing V. P., you are preparing a presentation to senior management. One of the items you feel is important to cover is the Cost of Customer Acquisition (CCA). Your Brand Director for Pepperidge Farms Specialty Dog Treats has determined that it will cost $1,000,000 in total for all Marketing activities for these 3 new products and the attainment of NEW customers. She estimates that this will result in a total of 5,000 NEW customers in the calendar year 2021. Initial projections are that this will carve out a 7% Market Share for this Market Segment, with sales totaling $500,000 the first year, $1,000,000 in year 2, and $2,800,000 in year 3. What is the CCA (Customer Acquisition Cost) in 2021 for the above projections?
Answers: 1
Business, 21.06.2019 20:20
Molander corporation is a distributor of a sun umbrella used at resort hotels. data concerning the next month’s budget appear below: selling price per unit $ 29 variable expense per unit $ 14 fixed expense per month $ 12,450 unit sales per month 980 required: 1. what is the company’s margin of safety? (do not round intermediate calculations.) 2. what is the company’s margin of safety as a percentage of its sales? (round your percentage answer to 2 decimal places (i.e. 0.1234 should be entered as 12.
Answers: 3
Business, 22.06.2019 13:40
Salge inc. bases its manufacturing overhead budget on budgeted direct labor-hours. the variable overhead rate is $8.10 per direct labor-hour. the company's budgeted fixed manufacturing overhead is $74,730 per month, which includes depreciation of $20,670. all other fixed manufacturing overhead costs represent current cash flows. the direct labor budget indicates that 5,300 direct labor-hours will be required in september. the company recomputes its predetermined overhead rate every month. the predetermined overhead rate for september should be:
Answers: 3
Business, 22.06.2019 19:00
In north korea, a farmer’s income is the same as a dentist’s income. in a country with a mixed or market economy, the difference between those two professions might be more than 5 times different. how can you explain the fact that individuals doing the same work in different countries do not earn comparable salaries?
Answers: 1
Pepperidge Farms, makers of quality baked goods has increased its sales in the U. S. by a minimum of...
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