The owner of Leonardo's Pizza recently decided that Gainesville was too small for his business; he needed to expand. He has decided to open a new pizza parlor in Trenton so new people will be exposed to his famous pizzas, which until recently had only been enjoyed by the lucky people who live in Gainesville. Leonardo is trying to extend the life cycle of his brand so he can be in business for a very long time. Which strategy is Leonardo using to do this
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The owner of Leonardo's Pizza recently decided that Gainesville was too small for his business; he n...
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