Cranial Inc. has newly set up a website where customers can obtain information as well as buy its products. It notices that people who visit its website are instantly interested in the products, and 85% of the visitors end up making purchases. However, it also notices that the number of visitors are very low as they don't find it on their searches very often. Which of the following should Crayola include in its IBP campaign to increase its website's visibility and traffic? A) Pop-under ads
B) Interstitial ads
C) Buzz marketing
D) Search engine optimization

D) Search engine optimization

Explanation:

When you search for a query and various websites pop up, the websites that you would most likely pick are the very first ones that you see and these websites are so high up because they have very good search engine optimization.

Search engine optimization increases the visibility of a website so that people can be able to find the website better. The major way it does this is by using keywords that people search. Cranial Inc. needs to work on its Search engine optimization so as to increase traffic to their website.

D) Search engine optimization

Explanation:

Search engine optimization (SEO) can be defined as a strategic process which typically involves improving and maximizing the quantity and quality of the number of visitors (website traffics) to a particular website by making it appear topmost among the list of results from a search engine such as Goo-gle, Bing, Yah-oo etc.

This ultimately implies that, search engine optimization (SEO) helps individuals and business firms to maximize the amount of traffic generated by their website i.e strategically placing their website at the top of the results returned by a search engine through the use of algorithms, keywords and phrases, hierarchy, website updates etc.

Hence, search engine optimization (SEO) focuses on improving the ranking in user searches of a particular website by simply increasing the probability (chances) of the website emerging at the top of a web search.

In conclusion, Crayola should include search engine optimization (SEO) in its IBP campaign in order to increase its website's visibility and traffic.

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