4. Find an example of a print or Internet ad that includes images and text, and then answer the following questions about it.
a. Describe the ad. (1-3 sentences. 1.0 points)
b. What do you think this ad's marketing message is? (1-5
sentences. 2.0 points) TIP: Does it use a specific desire or fear, or
does it try to show how the product is a need or how it solves a
problem?
c. Is the ad trying to get people to do something? If so, what is it
trying to get people to do? If it isn't trying to get people to do
something, what do you think the point of the ad is? (1-5
sentences. 2.0 points)
d. Do you think this ad is effective? Why or why not? (1-5
sentences. 2.0 points)