U. S.-based Myva Foods Inc. is expanding its business to the Asian market. Which of the following will NOT be effective in the company's efforts to expand to international markets? A) paying close attention to the cultural differences between Myva's home country and the host countries.
B) finding new ways to blend the Four Ps of the marketing mix in the new market by making an effort to understand the local culture.
C) applying the same marketing mix Myva uses in the U. S.market to the Asian market.
D) putting more effort into planning strategies for the international markets, even though it has experienced success in the U. S.market.

Myva Foods Inc.

The attempt that will NOT be effective in the company's efforts to expand to international markets is:

C) applying the same marketing mix Myva uses in the U.S. market to the Asian market.

Explanation:

Expanding to the Asian market requires a different marketing mix than Myva is currently using in its U.S. home market.  This means that if it applies the same marketing mix in the Asian market, it may likely remain unsuccessful.  The two markets have cultural differences.  So, it must find new ways to blend the Four Ps of Price, Product, Promotion and Place, to reflect its understanding of the Asian culture.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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