Business, 01.06.2021 02:10 riptaylorsreputation

One characteristic of a run-of-paper (ROP) advertising rate to a newspaper:. a. is that the advertiser has no control over where the ad appears in the newspaper.
b. is testing the pulling rate of two identical size ads with different content for the same product.
c. will not require the newspaper to rerun the ad if production quality is less than desirable.
d. will be charged for not fulfilling the contract for frequent or bulk space purchases.
e. is entitled to a rebate or credit for buying more inches than contracted.

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One characteristic of a run-of-paper (ROP) advertising rate to a newspaper:. a. is that the adverti...

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