A marketing research agency conducted a study to determine the reasons for the decreased sales of a line of fishing equipment at Wishin' I Were Fishin' stores. Researchers spoke to customers at the outdoor sporting goods store as well as at competitors' stores. This information gathered by the researchers is an example of:.

Primary data

Explanation:

Researchers obtain information about a particular subject in order to identify a certain pattern in the popular under study.

They obtain information in two forms: primary data and secondary data.

Primary data is obtained from the original source that is affected by an event. While secondary data is obtained from primary data that was initially collected.

In the give scenario to determine the reasons for the decreased sales of a line of fishing equipment at Wishin' I Were Fishin' stores. Researchers spoke to customers at the outdoor sporting goods store as well as at competitors' stores.

They went to the actual people that had an opinion on the subject matter, so the information is primary data

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