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Business, 31.05.2021 03:40 jacckiie4069

In segmenting the cell phone user product-market, cell phone maker Super Cellular found one segment that valued sending text messages and another that wanted their phone to play MP3 music files. The firm developed a single handset for both market segments and used the same marketing mix in targeting both segments. For this product-market, Super Cellular operated as a

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In segmenting the cell phone user product-market, cell phone maker Super Cellular found one segment...
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