1. Understanding the Communication Process Communication is the transmission of information and meaning from one individual or group to another. The central objective of communication is to transmit meaning. The communication process is generally defined in five steps: sender has an idea, sender encodes the idea in a message, message travels over a channel, receiver decodes the message, and feedback travels to sender. Complete the sentence with the most appropriate choice. Encoding is the process of converting into words and gestures. Complete the sentence with the most appropriate choice. The form that take may be influenced by frame of reference, culture, and background. Identify the appropriate step in the communication process. At the executive board meeting, Elena presents her proposal to use nontraditional distribution channels. Sender encodes message Receiver decodes message Sender has an idea Feedback travels to sender Message travels over channel Identify the appropriate step in the communication process. Dr. Pendelton listens to an oral status report from his research partner. Feedback travels to sender Sender encodes message Receiver decodes message Message travels over channel Sender has an idea Identify the appropriate step in the communication process. Missy Sanchez sends her coworkers a thank-you note for the generous retirement gift. Sender encodes message Message travels over channel Sender has an idea Receiver decodes message Feedback travels to sender